Tournaments in wrestling are usually at least 8-(man/team) tournaments.
Four first round matches, two-semi-finals and a final. And usually only the Semis and Final happen on the same night, if even that. WWF(E)'s King of the Ring, for example, usually had the preliminary matches on TV, then the Semi Finals and Final on the PPV itself, so the winner only wrestled twice on the actual show.
Of course, you can do whatever you want :P