From what I've read the Jordan slow-burn heel turn story was planned from the beginning. They knew the reaction the Kurt's Son storyline would get. But now with Ambrose on the shelf for 9 months the heel turn is on hold while he and Seth Tag Champs.
Becky should be back soon. Paige was injured at a house show (supposedly by a kick from behind from Sasha due to miscommunication). She might not wrestle for a few weeks as a precaution.